I recently chatted with Christian Wöckel, Head of the RSV Franchise for Germany and Austria at Sanofi.

Christian is responsible for digital marketing and commercialisation activities. Before this role, he led the go-to-market transformation for GenMed in Germany, Switzerland, and Austria since 2021. He brings extensive expertise in digital transformation, including AI, analytics, and agile methodologies, gained through both commercial and non-commercial functions.

I was delighted to interview Marco Andre, Global Head of AI and Marketing Excellence at Novartis. I was particularly excited because Marco is quite unique. He possesses extensive experience in AI and automation, yet he brings a refreshing humility to how these tools can be applied in the pharmaceutical industry.

Marco is a keynote speaker, an AI advisor to executives, and a published author. With over 20 years of experience in companies such as Google, Procter & Gamble, and YouTube, he has held local, regional, and global roles in marketing, sales, partnerships, and operations. Outside of work, Marco is the author of the book Imperfect Stories, a passionate Lego enthusiast, and a proud owner of more than 20 sets.

After a brief break for summer, the Digital Transformation Series is back and I've already lined up several months of interviewees! 🎙️

On the 22nd August, l chatted with the amazing Chiara Bolgnini.

Chiara is a Senior Marketing and Commercial Leader with 20 years of experience. She has worked for 14 years in life science companies in senior global and international roles at Novartis Global headquarters, Bristol-Myers Squibb Worldwide organisation, and Abbott Global headquarters. She is now working at Roche Pharma International. 

For our next Digital Transformation Series Mehrnaz Campbell welcomes Amish Patel, a marketing consultant who aims to simplify pharma marketing in today’s noisy world of shiny things. He is the founder of APC, a marketing consultancy that helps Pharma companies create and execute effective engagement strategies while building in-house marketing capability.

For our next Digital Transformation Series Mehrnaz Campbell welcomes Amish Patel, a marketing consultant who aims to simplify pharma marketing in today’s noisy world of shiny things. He is the founder of APC, a marketing consultancy that helps Pharma companies create and execute effective engagement strategies while building in-house marketing capability.

Mehrnaz Campbell talks to Dario Safaric as part of my Digital Transformation Series. Dario, in addition to running the NEXT Pharma Summit events, is the VP of Sales and Marketing at Media-Soft. They operate in over 40 countries and it's his responsibility for creating and running global marketing initiatives. He's organised more than 25 events in 14 countries.

Mehrnaz Campbell talks to Patrick Markt-Niederreiter, a strategic professional with a passion for customer experience, digital innovation, and agile transformation. Currently serving as the Vice President of Digital Excellence at Daiichi Sankyo Europe GmbH, Patrick is dedicated to driving seamless and convenient end-to-end customer experiences for medical doctors and patients.

Merhnaz Campbell interviews Erasmus Holm, Director of Pharma & Commercial Operations at MSD Netherlands, for the final Digital Transformation Series 2023.

Erasmus is a Sales and Marketing Strategist who partners with teams and colleagues to transform and grow business, making sure all along that B2B does not mean Boring 2 Boring!

Merhnaz Campbell recently interviewed Vanitha Venkatasbramaniam, Global Customer Engagement Strategy Lead at Novo Nordisk, on LinkedIn Live, as part of our ongoing Digital Transformation Series.

With over 15 years of experience in the pharma industry, Vanitha's mission revolves around making a positive impact on patients' lives with life-saving therapies.

Mehrnaz Campbell talks to Rick Hollis, Business & Customer Excellence Director at Ipsen UK & Ireland, about his 20 years’ of experience in pharma and focusing on elevating the customer experience when engaging with pharma companies, looking to improve both in-person and digital interaction.

Mehrnaz Campbell interviews Nataliya Andreychuk, CEO of Viseven and a leading digital transformation evangelist for the pharmaceutical and life sciences industries, as part of our Digital Transformation Series.

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I was delighted to chat with Audrey Krassnitzer, Global MCE Director, Multichannel Engagement in Commercial Excellence at Novo Nordisk Rare Disease, on LinkedIn Live as part of my Digital Transformation Series in June.

I am delighted to introduce Rob Koster, Director - CX at Havas Health & You, who helps life science teams develop the customer experience. He is a proud father and a self-proclaimed rubbish musician!

Dr Paul Tunnah has a passion for telling authentic stories and helping companies to co-create solutions to unlock the power of digital. He is also a man of many, many talents!

I recently had the pleasure to pick James' brain on a Linkedin Live, our first ever one! I thoroughly enjoyed hearing more about his career moves and opinions on the future of the field force.