“The Omni Advantage cuts to the core of why, despite all the recent technological advances and digitalisation driven by the pandemic, pharma has not yet reached omnichannel nirvana – and what the industry can do to get there.”
Find out how to turn field teams into trusted advisors that will smash Omnichannel Engagement!
With contributions from some of pharma’s most inspirational leaders:
KOEN JANSSENS
Associate Dreictor Field Force Effectiveness at Norgine
PAUL SIMMS
Chief Executive at Impatient Health
PAUL TUNNAH
Pharmforum Founder & UK MD at Healthware Group
JAMES HARPER
Founder & Managing Director at 28b
FLORENT EDOUARD
SVP, Global Head of Commercial Excellence at Grühenthal
“Mehrnaz’s The Omni Advantage is authentic, riveting and straight from the heart. Mehrnaz’s brutal honesty in the narrative with her personal touch and practical actions will make you go from ‘Why omnichannel?’ to ‘Why not, omnichannel?’.
As an empowered marketeer, sales rep, commercial leader, or someone driving digital change in their organisation – it’s truly an advantage to read this book!”
Are your field teams struggling to adapt to new technologies?
The pharmaceutical industry is rapidly adopting new technologies.
Field teams need to change their behaviour to embrace these technologies and use them to improve sales effectiveness.
“Pharma still operates in silos today, and whilst we all agree that this needs to change, we are struggling to make it happen. This book goes deep into the intricate dynamics between sales, marketing and medical, driving you to think about the human elements that come into play when trying to effect change.
I thoroughly enjoyed reading this book and have taken away not only a fresh perspective on certain scenarios, but also some tangible steps that I can apply today.”
Are your sales, marketing and MSL teams still working in silos?
With the rise of digital channels, sales, marketing and MSL teams must work together to create cohesive omnichannel strategies that engage customers across multiple touchpoints. This requires the ability to adapt their strategies accordingly and deliver a timely, relevant and connected customer experience.
About the book
We’re battling Zoom fatigue. We’re burnt out. We’re a lost generation, clawing our way through endless economic permacrisis.
The pharma industry, in response, has lunged towards digital tools and omnichannel implementations, yet very little has improved as a result. In fact, it feels as though things have only gotten worse. COVID-19 has a lot to answer for, and the problems pharma faced as a result of the pandemic have only been compounded by this digital transformation. Many executives and field teams have found themselves lost amidst constant reorganisations, unsure how get back to the performance levels they had before.
Enter The Omni Advantage by Mehrnaz Campbell, a beacon of clarity in this digital fog. Herein lies a vision for a future that is secure and effective. It urges leaders to rediscover the timeless currency of trust and authentic communication in a digital age.
Campbell expertly guides professionals on how they can focus on what truly matters. Specifically, she shows them how to bypass the distractions of the shiny objects and how to home in on the meaningful human connections that have always formed the industry’s cornerstone.
With insightful examples and actionable advice, you have in your hands an essential ally for the commercial, medical, and marketing leaders who want to see beyond these turbulent times. It’s a concise roadmap to rebuilding confidence, enhancing quality, and fostering genuine engagement in an industry poised for meaningful change.
Seize the advantage - the Omni Advantage!
“Dive into ‘The Omni Advantage’ and unlock a treasure trove of insights. Imagine having a secret weapon that not only navigates you through the Omnichannel labyrinth from the very start but can also help you rally everyone around a common goal and kick-starts your journey with flair.
This is far from your run-of-the-mill read, this is a vibrant, step-by-step playbook brimming with practical advice, designed to pave your road to success. It’s the best recipe I have encountered with a Pharma industry focus for explaining diverse marketing concepts in an easy-to-read fashion. Go get one today!”
Book Mehrnaz as a keynote speaker
Mehrnaz has been invited to be a keynote speaker by global pharmaceutical companies, to speak to audiences in Copenhagen and the Dubai.
If you would like to book Mehrnaz as a keynote speaker for your event, get in touch.