DIGITAL TRANSFORMATION SERIES - A masterclass in humility, curiosity and courageous leadership

In this episode of the Digital Transformation Series, Mehrnaz chatted with Andrew Binns, Global Marketing Director of Croda Pharma. Andrew Binns began his marketing career working with English Premier League football clubs and major tourist boards, including Visit Britain and Visit California. In these roles, he developed a deep understanding of audience mindsets and behaviours, recognising the power of strategic engagement.