The human transformation
of digital HCP engagement
Changing behaviors
Digital transformation has swept through the pharmaceutical industry. Not only were sales reps in fear of losing their jobs, but they were also faced with the challenge of adapting to unfamiliar technology and mastering remote selling.
Cheemia ReSET is a cloud-based remote sales engagement training platform, designed to help sales reps embrace digital tools and change the behaviors needed to effectively engage with HCPs virtually.
Our approach has been unique and disruptive because, unlike other training providers, we re-imagined training from the user’s perspective. Our video-based platform gives control to the end-user, allowing them to learn at their pace.
Improving relationships
Our trainers have over ten years experience in remote sales engagement, so Cheemia ReSET is not just about helping sales reps to feel comfortable and confident using digital technology. There are also modules packed full of practical tips and techniques on adding value and how to engage and connect with HCPs better, all developed from real-life, in-the-field interactions.
By learning how to improve the quality of digital conversations, as well as increasing the quantity of digital engagements, sales reps are experiencing improved relationships with the HCPs.
As you will see from the graph below, adding value and improving the relationship also results in HCPs being more willing to accept face-to-face meetings.
“2021 has been our best year ever!”
“I saw very, very quickly they felt more confident using the camera and organising remote calls. The results that impressed me the most was the very positive feedback from the sales reps. What we saw was a very fast improvement in remote selling and remote contact with the doctors.”
“Cheemia ReSET is excellent, and provides many selling gems – not just for remote interactions. This morning, I completed Module 3 - ‘Adding Value’. I found this module excellent. It relates to all selling situations, not just virtual, and provided a great overview and refresher of uncovering and addressing customer needs.”
“Cheemia ReSET hit immediately! Why? Because I had two women who know my profession, who have lived it, and who speak authentically. The video format - podcast style - is very appealing. All this contributes to making this training lively, refreshing and above all close to the current and future reality of our job.”
Book a free consultation
To find out how your sales team can benefit from Cheemia ReSET, arrange a free consultation.