International
Keynote Speaker
Since the release of Cheemia ReSET 2.0 and the launch of her book ‘The Omni Advantage’, Mehrnaz has been in huge demand to talk about the human transformation required for successful omnichannel engagement with HCPs.
Mehrnaz’s passion for helping people shines through in everything she does. From starting out in healthcare as a nurse, to her stellar career with leading pharma companies, to launching her first book, Mehrnaz has always followed her purpose - to unleash the human potential to create a healthier world.
Mehrnaz has been sharing her passion through keynote speeches for some of the world’s leading pharmaceutical companies to moderating panel discussions and hosting fireside chats at international pharma conferences.
Agency Role Model of the Year - Women In Pharma Awards 2024
In March 2024, Mehrnaz received the ‘Agency Role Model of the Year’ Award at a glittering ceremony in London.
The Women in Pharma Role Model Awards recognised a group of brilliant women and men who are inspiring role models in the life sciences industry.
They received nearly 50 entries, with so many great stories of how people are leading the way to make the industry a better place.
Founder of Cheemia
In April 2017, Mehrnaz launched Cheemia.
Cheemia was set up to provide remote sales and marketing strategy advice and implementation to pharma companies, who wanted to gain market access and grow their brands in the UK.
Our approach was unique in the fact that we didn’t help pharma companies sell to the NHS; we helped the NHS to buy from pharma companies. Consequently, we grew (and still grow) sales exponentially.
“I am very proud of the work culture we have created at Cheemia. The team feel valued, they feel safe to speak up and they have fun. Everyone has the autonomy to set their own targets and try new things. Failure is considered a learning experience. I live by the mantra ‘Ask for forgiveness, not permission’.”
“We’ve all tried CSOs that say they can. But then can’t. Cheemia say they can, and then deliver. Mehrnaz and the team take a strategic view of the marketplace, then develop logical action plans which they implement, track, and re-evaluate. This inevitably leads to progress. A key component of the promotional mix is remote selling - easy to talk about, but less easy to deliver. This is a Cheemia core competency and has been refined over several years to become very effective. These are not just words – this is our real-world experience.”
Creator of Cheemia ReSET
Cheemia ReSET is a multi-award-winning omnichannel HCP engagement training platform.
Cheemia ReSET is a behavioural change platform, not a one-off training programme, which supports your sales team with the insights and strategy they need to create long-term commercial relationships with HCPs.
“We are very happy. Where we were maybe nervous one year ago, now we start to have confidence. We feel we are in control. We see activity increasing, the sales increasing and also the engagement level with our customers increasing.”
Author of ‘The Omni Advantage’
‘The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales Engagement’ is Mehrnaz’s highly acclaimed first book.
We’re battling Zoom fatigue. We’re burnt out. We’re a lost generation, clawing our way through endless economic permacrisis.
The pharma industry, in response, has lunged towards digital tools and omnichannel implementations, yet very little has improved as a result. Many executives and field teams have found themselves lost amidst constant reorganisations, unsure how get back to the performance levels they had before.
Enter The Omni Advantage, a beacon of clarity in this digital fog. Herein lies a vision for a future that is secure and effective. It urges leaders to rediscover the timeless currency of trust and authentic communication in a digital age.
“The Omni Advantage cuts to the core of why, despite all the recent technological advances and digitalisation driven by the pandemic, pharma has not yet reached omnichannel nirvana – and what the industry can do to get there.”
Book Mehrnaz as a keynote speaker
Mehrnaz has been making appearances at pharmaceutical events across the globe including London, Copenhagen, Dubrovnik and Dubai.
Get her to make an appearance at your next event.