DIGITAL TRANSFORMATION SERIES - The evolving role of the pharma sales rep
I kickstarted 2023 by interviewing Sophie Graham-Godet from GSK as I continue my Digital Transformation Series.
DIGITAL TRANSFORMATION SERIES - Adopting omnichannel engagement
For my final Digital Transformation Series article of the year, I had the pleasure of chatting with Chris Wade, AVP of Strategic Solutions at Exeevo.
DIGITAL TRANSFORMATION SERIES - Creating a culture of innovation
As part of our DIGITAL TRANSFORMATION SERIES, Mehrnaz thoroughly enjoyed interviewing Florent Edouard about his diverse career and opinions on various industry topics!
DIGITAL TRANSFORMATION SERIES - Don’t be afraid of being human
For the next interview in our DIGITAL TRANSFORMATION SERIES, our founder Mehrnaz Campbell enjoyed an entertaining chat with Paul Simms, Chief Executive of Impatient Health.
DIGITAL TRANSFORMATION SERIES - How to do it right and stay on top
As part of our DIGITAL TRANSFORMATION SERIES, we are delighted to catch up with Frank Armenante, Director of Commercial Execution at Novo Nordisk.
DIGITAL TRANSFORMATION SERIES - Humanising the digital process
Helping pharmaceutical sales teams to feel confident about using digital technology to better communicate with HCPs. An interview with Koen Janssens and Kym Jacks-Bryant from Norgine.
DIGITAL TRANSFORMATION SERIES - How technology has changed the pharmaceutical industry
Mehrnaz Campbell interviews Sebastien Noel, Director of Multichannel Strategy at Veeva Systems, about how digital transformation has changed the pharmaceutical industry and how the technology is here to help global pharma companies achieve bigger goals within their organisation.
DIGITAL TRANSFORMATION SERIES - The future role of the pharmaceutical sales professional
In our first interview of the series, Mehrnaz was delighted to chat with the wonderful Clare Bryant; a passionate training professional with over 20 years of experience in pharma. Clare is Senior Global Training Manager - Global Channel Strategy at LEO Pharma.
Cheemia ReSET CEO, Mehrnaz Campbell, named as finalist for AccelerateHER UK awards
This year's AccelerateHER UK awards have named 12 Scottish finalists across four categories.
Mehrnaz Campbell has been named as one of three Scottish finalists in the Disruptive Innovation category.
Cheemia ReSET has secured a prestigious slot at Can Do Innovation Summit
We are proud to announce that Cheemia ReSET has been named as one of three pioneering smaller Scottish firms to have secured a global audience spot at the Can Do Innovation Summit that takes place next month.
Cheemia ReSET wins 'Top Remote Work Tech Solutions Provider' award
Cheemia ReSET has been recognised as a "Top Remote Work Tech Solutions Providers in Europe 2021" by CIO Applications.
How Guy ReINSPIRED his Sales Team During the Pandemic
In Belgium, Guy Verbeken is District Manager for pharmaceutical sales to hospitals operating in northern Belgium. But, when the COVID-19 pandemic hit, everything ground to a stop. Guy's team relied on their ability to sell healthcare professionals in person, but everything was suspended.
The Pandemic Reset: Piloting Cheemia ReSET
Throughout the last two decades, companies have been moving their business online under an ever-evolving digital landscape. Then in 2020, when COVID-19 brought the world to a standstill forcing people to work from home, it became more important than ever for people to engage remotely.
How the Pandemic has Fast-tracked Digital Transformation and Remote Sales Engagement
The COVID-19 pandemic has had a profound effect on corporations globally, with companies everywhere needing to reconsider the way they work, how they communicate, and how they sustain their revenue. Particularly with the pharmaceutical industry, where healthcare professionals suddenly became overwhelmed and unavailable.
Was Covid-19 the Worst Thing that Happened in Your Life?
Covid-19 turned our world upside down and the uncertainly that comes with it has caused tremendous amount of stress and worry for everyone at so many levels. However, I often ask myself is this the worst thing that has ever happened in my life?